Apple Fitness+
— Fitness for all
Apple Fitness+ is Apple’s fitness streaming platform. We developed a series of social videos that established the platform’s own tone and feel while still being undeniably Apple.
We borrowed graphics from the platform itself to create a visual language for the campaign.
2021 — SOCIAL CAMPAIGN
ROLE: WRITER
PARTNER/ART DIRECTOR: SANJANA RANKA
GROUP CREATIVE DIRECTOR: BRIAN MURPHY + LEE SCHULZ
MOTION: ADAM BRANDON